Graduation Behind. Dedication Ahead.

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M.A. in Design Management, Coventry University, UK, 2022-2023
Graduated with Honors, GPA: 3.6/4.0
Capstone Project: "NHS App Experience Redesign" — Initiated the project with a comprehensive usability audit of the existing app, employing heuristic evaluation, user interviews, and performance analytics to identify friction points.
Relevant Coursework: Interactive Design, User Experience Principles, Wearable-tech product strategy

Bachelors in Fashion and Apparel Design, Bengaluru University, India, 2009-2012
Graduated with Honors, GPA: 3.8/4.0
Capstone Project: "Convertible Jackets" — Initiated the project with a comprehensive usability study of the existing designs and functions, conducting industry evaluation, user interviews, and performance analytics to identify pain points.
Relevant Coursework: Functional Design, User Experience Principles, Convertible apparel product design

UX/UI Designer, Virtusa, Bengaluru, India, October 2019 — September 2022

Integral to the design team for the Virtusa's Brand and Website Design project, aimed at enhancing user experiences through increased engagement with the website.
Led the initiative on user research and usability testing, providing critical insights that shaped the website’s design direction.
Developed interactive prototypes with Adobe XD and supported the implementation of engaging animations with Figma Motion, ensuring a dynamic user experience.
Engaged in weekly design critiques, both giving and receiving feedback, to iteratively refine and improve the app’s UX/UI design.

Analyst, KPMG, Bengaluru, India, January 2016 — October 2019

Ensure that the design is consistent with the brand’s existing visual identity, including typography, color palette, and imagery. This will help reinforce the brand’s identity and make it easily recognizable to readers.
Establish a clear hierarchy for the content to guide the reader’s attention and create a sense of visual flow.
Use white space effectively to create a clean and uncluttered layout that is easy to read and visually appealing.
Present complex data in a simplified format that is easy to understand. Use charts, graphs, and other visual representations of the data.
Create a sense of visual flow using the layout of infographic through the use of hierarchy, spacing, and alignment. Test and iterate to ensure the infographic effetively communicate the intended message.

Graphic Designer, Prahar Media Pvt Ltd, Bengaluru, India, June 2014 — Januray 2016

Design and develop layouts for magazines. Visually arrange text, images and other elements on each page using grid system to create a consistent look and feel throughout the magazine.
Choose typefaces that can greatly impact the overall look and readability of the magazine.
Proper use of white space and design elements to enhance the layout feel more balanced and organized. Usage of high-quality and relevant to the content images.
Design magazine headers, templates. Create graphics and artworks for magazine articles. Design mediakits and brochures for upcoming magazine issues

Freelance Graphic Designer, Lavish Events, Trivandrum, India, June 2013 — June 2014

Working and interacting to direct clients. Work directly with clients and understand their requirements to create artworks and brandings.
Design advertisements, packaging deliverables for different clients who are mostly dealing with social events. Create logo designs for wedding events and small scale industries and assist new clients in brand name researches.

Graduation Project: NHS App Redesign
Designed a mobile app to revolutionize healthcare ecosystems, enhancing interactive consulting and community collaboration. Focused on user research, ideation, and iterative design to create a user-friendly interface for mobile platforms.
Design Project: Agritech WebApp Platfrom Design
A tailor made experience for green lovers using Augmented Reality / Mixed Reality. Worked as a personal project to pitch in potential investors to develop into a business opportunity. Exectuing the project as a Product designer with developing strategies and concepts.
Case Study Project: Wearable-tech Product Strategy
Designing a wearable technology to connect fitness enthusiasts to monitor health, from concept to product strategy. Managed market research, conceptual design, and product strategy, culminating in a user-tested and refined app strategy that promotes health conscious individual to lead a healthy lifestyle.

Creative and innovative thinker with a keen eye for aesthetics.
Strong communicator, capable of effectively articulating design concepts.
Motivating and collaborative team player with a positive attitude to lead with a passion for people-centric approaches.
Passionate about staying current with technology and design trends.

Received distinction in a project for NHS app design and strategy from Coventry University.
Awarded as Designer of the month in KPMG for receiving exceptional feedback from clients.
Runner-up in Design Contest in T.John College, Bangalore Universty.

Foundations of User Experience (UX) Design - Google
Enterprise Design Thinking Practitioner Certified - IBM
The Interaction Design Foundation Member
Awarded as Designer of the month in KPMG for receiving exceptional feedback from clients.
Runner-up in Design Contest in T.John College, Bangalore Universty.